Teaching assistant diplom Essay Example for Free

Teaching assistant diplom Essay Introduction In this essay I will be analysing what influence the recession has had on consumer behaviour and the cause behind those changes in performance. A recession is defined as two straight quarters of depressing economic growth, as measured by the gross domestic product (GDP) of the country. Consumer behaviour can be defined as ‘The study of when, why, how, and where people do or do not buy products. The recent recession began in December 2007 and produce from the USA‘s advance market, mortgages were being proposed to people who simply could not afford to include one. As a result the property market collapsed and the economic down turn rapidly spread to the rest of the world’s financial system, therefore there is now a worldwide recession. With the banking world in turmoil there have been effects for other industries. For example, the car industry is one of the most terrible hit industries because banks are now being particularly alert about lending capital. This means that whilst a customer may wish a new car they are unable to fulfil those needs because there is no way of them generating the resources which would allow them to make the purchase. This can be demonstrated by the fact Toyota has suffered a loss of $4.4 billion4. It is Toyotas first loss in 59 years which added highlights how bad the recent recession is. Furthermore, the fall down of the property market has not just changed the behaviour of consumers in this industry although, it has also had knock on affects. For example, because less people are being contributed mortgages, due to the fact a 20-30% deposit is needed, there is usually less demand for new houses to be built because they basically would not be bought in the current climate. The sale of fewer houses then affects furnishing stores as there are hardly any consumers who need new furniture. Therefore, it is important to realise that consumer behaviour is related between industries. Impact of recession on consumer Consumer behaviour will also change during a recession depending on  demographics which include age, gender and occupation. Research conducted by Price Water House Coopers put forwards the most influenced age group is the 60-65+ year olds who are retired or come up to retirement, followed by 18-24 year olds, then 45-60 year olds and ultimately 25-44 year olds be likely to be the least affected by the downturn. The worst affected are the 60-65+ year olds because the UK government implements an economic policy. This means the government regulates the money supply and interest rates to direct the economy. As OAPs rely on their savings to supplement their pension it means in the current incidents they are earning significantly less money than they were in prior years because interest rates are currently at 0.5% contrasted with 4.5% in 2005. This clearly has huge affects on their buying behaviour because they are forced to create cuts which they may not want to make but have to go throu gh requirement due to major reduced disposable profits. With idleness soaring during a recession this affects consumer behaviour as individuals become more alert about their spending due to the fear of unemployment or unemployment. During the current recession it is the 18-24 year olds who are bearing the most with unemployment. However, with unemployment rates presently at 7.8% the increase in cautiousness, and the alarm of unemployment is not isolated to purely this age group as individuals who have seen friends, family or colleagues lose their jobs share the same sentiments and fears that they could be next. This has a huge impact on consumer confidence and therefore consumers will look to reign in their spending. Consumers adjust their frame of mind to being more adjusted towards saving money rather than spending money because of the uncertainty which surrounds their future. This involves the consumer’s behaviour towards products. Luxury products such as top of the range food, cars, clothes and perfumes etc are similarly to see sales drop spectacularly as consumers look for methods of decreasing their spending whilst maximising how far their budget goes. For example, an average family may choose to t he drop brand level of food for their weekly shop. So rather than buying the Tescos finest variety they would buy the Tesco Value range. Research proposes that on average you can save 33% for each product for a one level drop. For a family hit by the recession this would be a major saving and this emphasizes how when times are hard value is the most vital factor for the consumer and their behaviour will return this. During a recession many consumers are  forced to down grade their preferences in order to make living monetary viable. By staring at the performance of Dominos pizza it is evident to spot that consumers are changing their activities. Dominos pizza recorded a 20% rise in returns for the first half of 2009. This is an outcome of cash strapped families opting to stay in and order takeaways as a form of a treat rather than eating out at restaurants and pubs. This means the restaurants and pubs are experiencing the brunt of the change in the recession as equal to 75% of British family’s say they will avoid equally eating and drinking out of the house. This does not however mean that households are cutting alcohol out of their life. Instead British households are choosing to drink at home wi th the average spend per household thought to be  £35 per week. So the consumers behaviour is changing in the form of where they purchase their products rather than what they are purchasing in this case. Conclusion On the whole, it is enormously vital to recognise that consumer behaviour is affected by the recession. However it must be noted that the changes in consumer behaviour are very much charge on the industry and products concerned. This is underlined by the aforementioned points, so for example the car industry, construction and property market were the most unhelpfully affected even as industries which allow diversion benefit from the recession i.e. the entertainment sector and the cinema. Finally, consumer behaviour will evermore face affected. It will be affected depending what stage of the life cycle the country is at, therefore the only way to reduce the adverse affects and take benefit of the positive affects is for businesses to be flexible. These way businesses have the best opportunity of helping consumers to get equilibrium in the homeostasis see-saw which is more and more difficult to achieve in a recession as consumers face more limitations. Referencing UKessays.co.uk [online]. (2003 2014). Available from: . [Accessed 30 march 2014]. Wikipedia [online]. (28 March 2014). Available from: . [Accessed 30 march 2014].

Charlotte Smith’s Elegiac Sonnets Essay -- sensibility, nature, emotion

In Charlotte Smith’s Elegiac Sonnets, Smith uses nature as a vehicle to express her complex emotions and yearning for a renewal of her spirit. Utilizing the immortal characteristics of spring and the tempestuous nature of the ocean, Smith creates a poetic world that is both a comfort and a hindrance to her tortured soul. Even while spring can provide her with temporary solace and the ocean is a friend in her sorrow, both parts of nature constantly remind her of something that she will never be able to accomplish: the renewal of her anguished spirit and complete happiness in life once more. Through three of her sonnets in this collection, Smith connects with the different parts of nature and displays her sensible temperament with her envy over nature’s ability to easily renew its beauty and vitality. In â€Å"Written at the close of Spring,† Smith’s second sonnet, she focuses on the wonderful ability nature has in rejuvenating itself each year. Smith personifies Spring in the way it â€Å"nurs’d in dew† its flowers as though it was nursing its own children (â€Å"Close of Spring† 2). While it creates life, Spring is not human, because it has this ability to come back after its season has passed. Human beings grow old and die; we lose our â€Å"fairy colours† through the abrasive nature of life (â€Å"Close of Spring† 12). Smith is mournful that humans cannot be like the flowers of Spring and regain the colors of our lives after each year. Normally in comparing the age of sensibility with nature, we see this great appreciation of nature as a whole. In Smith’s poems, we do see this, but mostly in this sonnet we see a jealousy of nature. Smith is able to connect with the beauty of Spring on some level; it is something that brings her a small amount of... ... but she always realizes at the end that her happiness is forever gone and she only has despair to look forward to her future. While nature is a typical outlet for people with a sensible nature, like Smith, it can also just as easily create a desire in man that can never be attained. Works Cited Smith, Charlotte. "To Spring." Poem Hunter. N.p., n.d. Web. 18 Oct. 2011. . Smith, Charlotte. â€Å"Written at the close of spring .† Elegiac Sonnets. Ed. Stuart Curran. New York: Oxford, 1993. 13-14. Print. Smith, Charlotte. â€Å"Written in a tempestuous night, on the coast of Sussex.† Elegiac Sonnets. Ed. Stuart Curran. New York: Oxford, 1993. 58. Print. Smith, Charlotte. â€Å"Written on the seashore- October, 1784.† Elegiac Sonnets. Ed. Stuart Curran. New York: Oxford, 1993. 20. Print.

Brave New World and Anthem Essay

In both Brave New World and Anthem the underlying themes are very similar. The government controls every aspect of people’s lives, everyone is supposed to be perfectly happy with what role they are given, and the main character do not fit into what the government was deemed normal. While both books have these very similar traits, there are many differences as well; the way the government controls the people, as well as the form of government, the way people of both societies treat each other, and the situation in which the main characters are placed. In both Brave New World and Anthem the government controls everything about a person. In Brave New World the government has taken the ultimate step in controlling the people. The government has taken people’s right to have children away, and instead grow children in labs, dictating what the child’s life will be like from the time the sperm is introduced to the egg. The government adds enhancers if they want the child to come out smart, or things like alcohol to the embryo if they want it to come out stupid. Then the child is put through a series of conditioning treatments that make the child behave exactly how the government wants the child to (Huxley). In Anthem the government has also taken control of every aspect of te people’s lives. They are not as drastic as the government in Brave New World, but they put a child through a conditioning school, they choose the job that the person will do, and they choose when babies will be made. In Anthem the government is a council of leaders that have been chosen by the previous leaders to lead the people, and make them conform to the way that the council wants the people to think. There are councils in every city in Anthem as well as sub-council that control other aspects of life, for example the council of scholars rules over the new inventions, and studies conducted (Rand). Brave New World’s government is a series of people called controllers that rule over a continent, each controller is in charge of everything that happens in the continent be it new discoveries, or what kind of felly to show the people. The controllers have absolute power within their continents, but there is also a world council. Each controller is part of the world council and they make decisions that involve more than one controller’s continent. In the books the government has taken measures to see that everyone is perfectly happy, no matter what the cost of happiness is. In Anthem the children are taught from infancy that they would be perfectly happy if they loved their brothers and did their best to serve them. The children were punished if they tried to do something that their brothers would not like, or would not benefit the rest of the population. This method did not always work because some people where resistant to the ideas, and would always think in a different way that would make them unhappy. Also in Anthem the men are taught to stay happy they must serve their brothers fully and not interact with women at all. It is a crime to interact with women outside of the time of breeding. While in Brave New World the government took the children from birth and used conditioning as well as things like electric shocks to make the children think a certain way. This method is used until the children reach adulthood, and then to keep the population happy they are given a drug called soma. Soma is a mind altering drug ha makes the people happy an forget all their worries. The government convinced everyone that Soma was solution to the unhappiness in the world. Yet, this happiness is one reduced to sheer consumerism, just as politics in the brave new world is degraded to conformism. ( Diken Bulent). More tellingly yet, the only alternative set in the book against this sterile, suffocating civilization is religious fundamentalism (Diken Bulent). Another way that the government in Brave New World fools everyone into thinking that they are happy is by teaching the population that everyone belongs to everyone, and that having sex with as many people as possible as often as possible is a good thing, and is highly encouraged. The main characters in both Brave New World and Anthem do not fit into what the governments see as the perfect world. In Anthem Equality 7-2521 who was born into his society wanted to be a scholar, and help his brothers with his ideas, and inventions, but he was assigned to be a street sweeper. When Equality tried to change his life, and took the light bulb to the scholars hoping that they would accept him into their ranks and let him study with them. Equality was then punished and sentenced to death for trying to help his brothers better themselves, but escaped with his beloved and founded a new colony in which the mind would not be oppressed by the government. In Brave New World John is a boy from a reservation brought into society as an experiment, he does not understand the logic of the people, or the way they are until he meets the controller of the continent. While everyone that was raised in society is very promiscuous, and open with everything, John who was raised on the reservation only wants to be with one person, and keep his relationship private. This goes against everything that the people of civilization believe in. the differences eventually lead to John leaving the city to go live in a lighthouse far from the city. He eventually killed himself because he could no longer handle what was going on in his head, and the things going on around him. Brave New World and Anthem where very similar in the fact that they both had governments that dictated everything, things that where suppose to eliminate unhappiness, and had main characters that did not fit into the world in which they found themselves living. There where also pretty outstanding differences between the books as well though, the way the two societies viewed interactions with the opposite sex, the ways the governments where structured, and most of all the ending of the books. One character goes on to live his life with the one he loves, while the other commits suicide.

Addressing Metacognitive Capacity For With Schizophreni A...

†¢ The concept analysis chosen is titled, Addressing Metacognitive Capacity for Self-reflection in the Psychotherapy for Schizophrenia: A conceptual model of the key tasks and processes. †¢ Summarize the following key points from the Concept Analysis: o The Lysaker, Buck Carcione, Procacci, Salvatore, Nicolo, and Dimaggio (2010) purposely conducted the analysis to recognize that psychotherapy can play a bigger role in recovery in patients with schizophrenia in order to help them cope with their dysfunction and live a more meaningful life by improving their metacognition. The authors’ further emphasized that there has been little research conducted to demonstrate its direct relationship with difficult patients such as schizophrenia, but pointed out its common use in non-psychotic population and in personality disorders, which has been proven effective (as cited by Bateman Fonagy, 2001). o Critical attributes assigned to the concept in the article indicate that patients diagnosed with schizophrenia can benefit from psychotherapy by enhancing their metacognition, specifically their self-reflectiveness, where they can begin moving towards recovery. They ca n deepen their experience of being in the world and have fuller experience of oneself by having more coherent personal narrative. In addition, Lysaker et al. (2010) implicated that psychotherapy can be utilized more in contemporary treatments of schizophrenia (as cited by Semerari et al., 2003). o Stated implications